🚀 POC : Cross-Origin Communication for Embedded Applications in SSD

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:rocket: POC : Cross-Origin Communication for Embedded Applications in SSD

Excited to share another POC I built that enables seamless data exchange between embedded applications using iframe communication!

The Business Challenge:

When large insurance companies embed our applications into their platforms, users often have to re-enter information that already exists in the parent application. This creates friction and a poor user experience.

The Solution:

Built a POC demonstrating bidirectional communication between parent and child applications using iframe. I integrated a policy creation website into a test application to validate the approach.

How It Works:

  • Parent to Child Communication - Parent application can pass user data (with consent) to our embedded policy creation application
  • Child to Parent Communication - Our application can send data back to the parent application
  • Form Data Exchange - Demonstrated passing form data seamlessly between applications, eliminating redundant data entry

The Technical Approach:

Leveraged the PostMessage of iframe to enable secure cross-origin communication. This allows our application to:

  1. Request user data from the parent application
  2. Pre-populate forms with existing information
  3. Send updates back to the parent application as needed

Why This Matters:

When insurance partners embed our applications, users can now have a unified experience without re-entering details like personal information, contact details, or policy preferences. This improves user satisfaction and reduces drop-off rates during policy creation.

Built and tested in SSD to validate the integration pattern for future partner implementations.

This approach opens up possibilities for smoother integrations with enterprise partners while maintaining security and user consent.

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